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Innovation

Coca-Cola’s Arcade Game Runs on Recycled Bottles Instead of Quarters

The ‘Happiness Arcade’ is not a feasible sustainable recycling endeavor
You live in a city of 15 million people and it seems like litter is everywhere. One day, while on a busy street, you come upon a bright red Coca-Cola machine, but upon closer inspection you realize it is not a soda dispenser, but instead an arcade game. You dig through your pocket for some change and bend down to insert your coin, only to see a 20oz bottle-shaped hole. Glancing back at the screen you see the words

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