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Innovation

Creativity and innovation need to talk more

Creativity and innovation are not sufficiently integrated in either the business world or academic research, according to a new study by Rice University, the University of Edinburgh and Brunel University.
“There are many of us who study employee creativity and many of us who study innovation and idea implementation, but we don’t talk to each other; we’re siloed,” said Jing Zhou, the Houston Endowment Professor of Management at Rice’s Jones Graduate School of Business. “The

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